The fashion industry, after all, is not the fashion industry.
So when a brand like Dior or Calvin Klein proclaims its runway show to be about fashion, you know something’s wrong.
It’s just not right.
And for brands like Chanel, it’s just downright insulting.
Dior’s Dior Day 2019 will feature a show of clothes, with a message for all the fashion-minded: Don’t judge our looks, we are all in the same boat.
The world is getting better.
And, well, that’s not true.
It was the year of fashion.
Dress codes, and the idea that we all have to be in harmony with fashion, has been around for years, according to the American Association of Fashion Editors.
We all know that’s nonsense.
It doesn’t work.
But we’ve all had to deal with it on some level.
There’s a reason we wear pants.
The answer is, we have to.
There are plenty of reasons.
And while there are plenty that don’t directly impact our fashion decisions, we can all agree that we shouldn’t have to wear the same outfit in a fashion show as we do in a supermarket checkout line.
A study conducted in 2016 by researchers at the University of California, San Diego, found that, “Dressing as fashion-forward is a major social convention in the U.S. that can make or break a brand’s standing.”
Dior’s fashion shows, the study found, “are held in large, predominantly male, metropolitan areas, with an emphasis on color and silhouette and on the assumption that the wearer will be judged by others, whether they agree or not.”
Dressing as fashionable and trendy, says the study, “provides the opportunity to show off the fashion sense and social cachet that brands have gained over the last decades, and to provide a positive impression of the brand.”
But what’s the problem?
The American Association says that “many fashion labels promote a culture of ‘authenticity’ by excluding models and models of color, but the data on race, ethnicity, class, gender, and age do not indicate that this is the case in all cases.”
The study found that “a significant number of women of color in the US report that fashion brands do not consider them when evaluating the quality of their clothes.”
And it says that, among women, “women of color are less likely to identify as fashion designers than men of color.”
But that’s a problem that can be addressed by more inclusive fashion design and branding.
The American Institute of Architects, for instance, has created a “Model and Designers Guide for Models,” which is designed to help designers recognize the difference between models and designers, and by extension, the difference in the styles and values of brands.
The guide offers tips for designing a model that will work with a client, while also “providing a sense of agency in the decision-making process.”
For example, it suggests that, for example, the company should design a model “with a style and style-inspired, minimalistic look, while maintaining the brand’s core values of quality, authenticity, and timelessness.”
And that should be a great starting point for designers to start incorporating those values into their work.
The report, in a statement, said that, when it comes to design, “the work should reflect the values of the company, not the brand or individual designers.”
But as a consumer, we’re not so easily influenced by fashion, nor are we so easily swayed by the messages of fashion labels.
We know that, as consumers, we should be able to judge a brand or designer on their style.
It makes sense, then, that we should have a way to do that.
And that’s what the American Institute for Architects has created.
We’ve got to make sure that our fashion is about quality and not the way it was before.