Target started taking conservative dress codes at its stores and some women are now voicing their displeasure on social media.
It is not uncommon for Target to remove clothing or require women to wear hats that look like their wedding band.
Target also requires customers to wear black to prevent black eye.
Some customers have also complained about the dress code’s implications for gender identity.
“I’ve been called names and told I shouldn’t be in the store,” said one customer.
“This is the same way that men are treated in this world.
It’s not right.”
Target said in a statement to ABC News that it “does not believe that this policy is a barrier to women in the workplace, nor is it appropriate for Target stores.”
“We understand that many women find these dress codes intimidating, and are committed to supporting and educating our customers on what they should and should not wear,” the company said.
“Target’s goal is to empower women to feel comfortable at all times.
We do not believe this policy restricts women from enjoying the products they love.”
The company said it has begun implementing a new dress code, and that it is reviewing how it is working with partners to identify the most effective ways to help women feel comfortable in the stores.
It said that women have the right to dress in their own ways and to express themselves however they want.