Womens dress shoe sales have dropped off dramatically since the Christmas season, according to a report released Thursday.
The New York Times reported that the number of people who bought a pair of shoes for a family of four fell by nearly a third between last year and this year, from nearly 11 million to just under 9 million.
The report said sales of shoes to people over 65 have dropped by nearly half from this time last year.
The report was published after President Donald Trump announced plans to spend more than $100 billion to make the U.S. more attractive to young people.
The plan included a $1,000 rebate on a pair’s purchase price.
The Times said the study, which it said was done by consultants Cushman & Frierson, also found that many women have stopped looking at shoes in favor of the other styles they can afford.
“Many women who used to wear dress shoes for Christmas say they are no longer going to spend money on them,” said the Times’ Lauren Diamond.
“This is a really big shift for them.”